Inside the branding for Journey Capital holds an icon in place of the “O” – symbolizing a modern marker. Similar to one you would see on a map, but it is tilted for it’s unique perspective on projects. The marker represents a symbol that always keeps us on our journey. The colors selection was sun glow and black to symbolize the night and day and be a representation of time. The marker that represents the “O” in the Journey logo, also has the initials of the company.